Temporary exhibitions and banks

Temporary exhibitions and banks
Temporary exhibitions and banks

A good program of exhibitions, in addition to being an instrument at the service of the transmission of culture or a means of revitalizing a center, among others, can greatly contribute to improving the concept that an institution has, due to to the favorable opinion that this type of initiative arouses among the general public.

This is something that banking entities have been able to take advantage of very well, creating social work programs through which they have become today, on many occasions, true "patrons of the 21st century". The truth is that a successful line of action in terms of culture and development has a positive impact on the idea that a customer may have of a bank; It is known that these institutions work with a fundamental material that belongs to everyone: time. However, if the client is aware that part of the profits obtained from this activity are reinvested in the company that generates them, the entity necessarily acquires a new image in the client's eyes. It's basically a "face lift".

Exhibition traveling tent

This circumstance does not mean that in many cases these programs have become excellent, perform important social work and take care of “holes” in terms of culture and promotion that would otherwise remain unattended. Special mention deserves, within theseexamples, that of la Caixa, an entity that, through its armed cultural arm Obra Social Fundación la Caixa, has become the manager of a large number of exhibition projects (among other activities), including an interesting program of itinerant tents. Thus, through its main centers, located in the cities of Barcelona, ​​Tarragona, Lérida or Palma, a good number of temporary exhibitions, educational workshops, guided tours and activities aimed at generating reflection, respect and knowledge are organized each year. This entity even has a magnificent museum dedicated to science: CosmoCaixa Barcelona, ​​which this year received the award for Best European Museum.

This is not the only case of a bank that has developed an entire image of cultural patron around itself, it is joined by others such as the Caja de Ahorros del Mediterráneo, which finances a series of educational activities every year for schoolchildren, to be developed in museums, which could not be started without their funding, manages exhibitions with relevant pieces and authors and is in charge of a house-museum (that of the writer Azorín), or the case of the Caja de Ahorros de La Rioja which, through its CajaRioja Foundation, has created a network of cultural centers in that province where a variety of exhibitions are held (very focused on school audiences).

There are many more examples: the Caja Madrid Foundation and its program of temporary exhibitions (in addition to the fact that this bank's Social Work corresponds to such a modern initiative as La CasaEncendida, social and cultural centre), the Bancaja or Unicaja consortia, which also have their non-permanent exhibition activities, the Fundadores Foundation and its commitment to the historical heritage of Castilla y León and its dissemination… among many others. In reality, it can be said that there is currently hardly any bank that does not have an associated social work program and/or an attached foundation.

Popular topic